The organizing committee for the 6th China International Consumer Products Expo (CICPE) says they’ve reached a new record for the number of national and regional delegations taking part, thanks to wider efforts to bring in exhibitors from around the world. This year, the Global Specialty Consumption Zone in Hainan will have pavilions from 22 different countries and regions.

Just like the past years, the 6th CICPE will once again take over eight halls at the Hainan International Convention and Exhibition Center. Hall 4, in particular, is all about Global Specialty Consumer Products.

With the theme “Global Recognition, A New Era of Consumption,”​ this zone brings together top consumer brands from around the world to give visitors a real cross-border shopping experience right on the spot.

You’ll see pavilions from 22 countries and regions, featuring familiar faces like Canada, Ireland, Switzerland, South Korea, and Italy, as well as first-time participants like Russia and Bulgaria. International brands such as Eurocase​ and Karibee​ will also be setting up booths.

From health foods and premium drinks, to beauty and personal care, and even accessible luxury watches and jewelry—over 40 countries and regions will be showcasing their products in Hall 4.

You’ll also see international brands like Eurocase​ and Karibee​ setting up shop there. Products from more than 40 countries and regions will be on display, covering everything from health foods and drinks to beauty products, affordable luxury watches, and jewelry.
Now, here’s what’s new: compared to previous sessions, Hall 4 at this year’s CICPE has stepped up its game in three key areas—international brand participation and the variety of exhibits.
1.Even more international
This year, CICPE set a clear goal for Hall 4: to have 100% of the brands be international. And they’ve done it — with more than 600 global brands taking part, setting an all-time high for the event.
2.A wider variety of products
This year, Hall 4 isn’t just sticking to the usual high-end products—like Canadian health supplements, Swiss watches, and Czech crystals. The lineup is expanding to also feature top-notch items from all over: think Korean perfumes and cosmetics, Japanese jewelry, Malaysian bird’s nest, plus popular specialties like dairy from New Zealand and Australian wines.
3.An even stronger lineup
Japan’s Mitsubishi Corporation​ is bringing brands like Mitsubishi Foods, Kamakura Shirts, Lawson convenience stores, and VAIO laptops.
This year also welcomes first-time participant Nam Kwong Group, which will introduce premium consumer goods from Macao SAR and Portuguese-speaking countries.
Another exciting debut comes from Italy’s world-famous fashion and art school, Istituto Marangoni, joining the expo for the first time.
Canada, this year’s guest country of honor, will present its largest-ever exhibition, featuring a 400-square-meter national pavilion showcasing around 40 companies and brands. In addition to product exhibits from around China and the world, the CICPE will host a series of events, including an official opening ceremony for Canada’s pavilion, new product launches, and buyer-supplier matchmaking sessions.