The sixth China International Consumer Products Expo wrapped up in Haikou on April 18. It’s also known as the Hainan Expo, and it’s held in the capital of Hainan, China’s southernmost province.

This year’s expo was not only bigger and had more going on, it also broke a bunch of new records. Its international profile and reputation around the world have really taken off.

People were really into the 6th Hainan Expo right up until it closed shop on April 18th. The whole event drew more than 340,000 visits. The main venue was especially packed on the last day alone, with over 60,000 people showing up, pushing the total visits there past 300,000. The expo’s other spots were a hit too. Both the Sanya International Yacht Zone and the Boao Lecheng International Medical Tourism Zone each saw more than 20,000 visitors.

This year, the expo took up a whopping 143,000 square meters of space. That’s a nice jump of 13,000 square meters from last time. It brought together 3,413 high-end brands from 67 countries and regions, with international ones making up 65% of the show. That’s 20% more global presence than the previous expo.

 

On April 17, the fifth day of the Expo, there was a large shopping surge at the Hainan International Convention and Exhibition Center, with high foot traffic

and brisk sales.

The expo was packed with activity: 67 major events took place, and 11 key industry reports on the consumer sector were released. A big focus was on new products, with 386 launches in total. To break that down, 354 debuted at the main venue in Haikou, 24 at the Sanya yacht zone, and 8 “CICPE Baby” products at the Boao medical tourism zone. Beyond the launches, the expo also hosted 5 theme panels and 44 dedicated events for new products and first looks, which led to another 277 new items hitting the stage.

The expo truly was a global affair—connecting the world and creating benefits for all. Over just six days, Hainan once again proved itself a hub for openness and cooperation, and the world took notice.

On April 17, shoppers purchased items at the duty-free and high-end premium products zone of the 6th CICPE

According to Wang Hai, General Manager of Hainan gN Pearl Technology Company, sales at the expo were fantastic. Their pearl jewelry and skincare products brought in over 1 million yuan on-site, and online live-stream sales across platforms added another 10 million or so. The exposure was huge too—their new product launches and a white paper on pearl quality standards got a lot of buzz. Overall, the expo really helped them connect with more partners, open up new sales channels, and build strong, long-term confidence in working with their suppliers and distributors.

Coming back year after year has really paid off. Wen Jian, Deputy General Manager at Aosheng International Trading Co. in Shenzhen, said that in their sixth expo, both sales and orders doubled. The new health massage chair was a total game-changer—customers loved it, and they walked away with a lot of orders. “One international buyer tried it for just 10 minutes and decided to buy on the spot,” he mentioned. They also met with several big buying groups and are now working on turning those connections into real partnerships.

Playing a dual role at the expo paid off twice over. Many companies acted as both exhibitors and buyers this year. A good example is Hainan Province Tourism Investment Group. Its Deputy General Manager, Nie Jing, said the group has always participated in both roles. This time, they put together a professional buying team of nearly 30 people. They dove into matchmaking events for everything from tourism and the low-altitude economy to health, luxury goods, and specialty foods, and met with over 100 brands. Besides that, in Hall 5, they set up a special zone themed “Sailing Hainan – Four Seasons of Sea Travel.” It was a space to launch new duty-free products and showcase unique cultural tourism experiences.